Anybody who has ever tried to start a fire outdoors on a rainy night knows that there are certain conditions that must be in place for a fire to start, keep going, and spread.
- Fire needs ready fuel and steady wind. For a fire to start, it must have both sufficient fuel and a healthy supply of oxygen. In the same way, a wildfire of an idea needs real substance, real fuel to burn, space to grow, and a person who believes in that idea strongly enough to keep supporting it with oxygen.
- Fire needs a constant resupply. If you want a fire to last long enough to really catch hold, you have to keep feeding it fuel. This is a great metaphor for the ever-changing Web. Studies continually show that a website which doesn't change loses fuel: it performs poorly in the search engines, and even poorer in getting visitors to return. Eventually, a stagnant, unchanging website is overcome by its own weight and sinks to the bottom of the pile, the dregs of the Web.
- Fire can spread in many ways. Once you get a fire going, it can catch on in ways you may not have anticipated. If you can get people talking both on and about your website, you have sparks flying out in all directions. You never know just where a spark will land. If it falls in the right place, it can change your world forever.
It's the same whether you're talking about websites, wildfires, or wagon wheels. At Firewind Productions, we believe in you. We believe that your ideas, no matter what they are, have real potential to ignite and change your world. We can show you ways to do just that, both online and offline. You can do it! We love big ideas and dreaming with the dreamers.
When it comes to the Web, Firewind Productions is all about using powerful software—the latest in open source technology paired with our own proprietary code—and powerful, engaging design to grab your audience's attention, start a fire, keep it going, and watch it grow. Most website packages set limitations on what you can do. Static, unchanging websites can rapidly become deadweight for your organization. We give you a site that dances, changes, evolves... grows as you grow.