It's all about people.

It really is.

No website, no matter how great the design; no matter how splashy, funky, or cutting edge the technology; will in itself accomplish anything. It's the interaction with real people that makes or breaks a website, not the technology behind it.

New tools like Facebook and Twitter go a long way in improving communication by broadcasting messages where the people are. So many businesses and organizations, however, don't really understand these new forms of media.

You see, it's a two-way street. People are a lot smarter than many marketing professionals believe. Yes, crowds are fooled every day by manipulative marketing techniques and other sales shenanigans, but the reality is that manipulative pitches and other oppressive marketing techniques are ultimately self-destructive:

You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
— Seth Godin

Let me ask you a very pointed question. What if your customers knew everything about you? What if your client sat in on your morning meetings, looked over your shoulder while you used your computer, browsed your top-secret price lists and saw your actual costs? Would your business survive?

Now, that can be a very offensive question to some people, but I always have to ask it because it cuts right to the heart. The entire purpose for social media is to enable you to more directly connect to your prospects, customers, and clients. A KaioCreative website, with all of its social media cross-pollination tools, essentially "turns up the gain" on your business or organization. Positives are amplified, yes... but negatives can be amplified as well if not handled correctly. Social media can be a dangerous thing for those that spurn it when things go south.

Every business or organization is going to have problems. The advantage to having this kind of website, however, is that when problems arise you have a major advantage over your competition simply because you can respond instantly and openly. When you engage with your prospects, customers, and clients directly and honestly, you'll be remembered much more for your resolution of the problem than the problem itself. Even negative issues, handled well, can be turned around. It takes care and honesty and, very often, daring. But the benefits of doing it right far outweigh the costs.

With that said, I have a challenge for you. Do you dare not to dare? This is not the time to play it safe. If you're safe, you're boring. If you're boring, you won't be remarkable. If you aren't remarkable, you're forgettable. If you're done with being safe, let's go start a fire. I always liked starting fires, how about you?

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