The more detailed the better! Give me a short history. Why do you do what you do?
Or, tell me all about your current creative endeavors.
What is the absolute best thing you want your website to accomplish? What is most important to you?
Describe your ideal website visitor, customer, client, and team member.
Or, who is doing work similar to your own?
What is it about you, your organization, your purpose, your ART, that is different from your competitors?