All tagged ideology

Tim Brown, President and CEO of Ideo, is quoted as saying this in a recent Fast Company article:

"Teams in business will be thinking about problems as design problems and tackling them like designers. Good design is the output of good design thinking, and companies will be looking to apply design thinking in many places where it hasn't been applied before. These are the methods and approaches that designers use to solve problems, such as understanding and anticipating user needs, prototyping to evolve ideas, and using storytelling to bring ideas to life....