You're Doing It Wong Part 1: The One Rule for Content

Filmmaker Freddie Wong is one of those Internet success stories that really make you sit up and take notice. Manager of Los Angeles-based media production company Overcrank Media, Freddie made a name for himself producing extremely creative short action films, many of which went viral (one of my favorites that always makes me laugh is Fire Hands).

Recently, after exceeding over one million subscribers in one year on his YouTube channel, Freddie wrote an excellent article sharing some of the secrets he learned in his meteoric rise. Over the next few weeks, I'm going to be expanding some of his fantastic points in greater detail. The first concept I want to talk about today is, I think, the best answer I've ever seen to the questions, "What should I write about? What type of content should I post to my website?"

There is only one rule for content... and that is, ‘What do you genuinely enjoy making?’
— Freddie Wong, The Secrets of YouTube Success

It really is that simple. Create content that you are passionate about. Write about what interests you. Talk about subjects that matter to you. It doesn't even have to relate directly to the main concept of your website, although that certainly helps. If you want people to invest trust in your website enough to give you permission to market your ideas to them, you have to establish that trust by showing who you are.

Avoid sales pitches and other marketing gimmicks like the plague. Don't try to game the system, or it will come back to haunt you later. As Seth Godin put it, "You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience."

Just be who you are and create what you genuinely enjoy making. That in itself will make you somewhat remarkable, because there are so many people out there who try to be something that they are not. If you can be real, authentic, open, and honest on your website you will communicate to your audience that they can trust you enough to be real, authentic, open and honest with you.

The bigger idea, however, is simply this: write what you're passionate about, and the people who are passionate about those same things will find you.