In part 1 of this series, we talked about how the one rule for successful content is 'What do you genuinely enjoy making?' In other words, don't try to be something that you're not. Create content that you're passionate about, and you will find people who share that passion.
Today I want to expand on that idea a little more and reveal another secret that Freddie Wong has also hit upon. It is both the single hardest and the single easiest thing about building a website through rich content, and yet it is something that eludes probably 95% of all websites that are setting out to do what you're doing.
If you want people to keep coming back, you have to keep coming back on a regular basis to post content. It's as simple as that. As I said, this is both the single hardest and the single easiest thing about building a website through rich content. It's the easiest part of building a website because your content doesn't actually have to be great, awe-inspiring, and in all other ways remarkable every time. If you simply create new content and post it to your site regularly, you'll be remarkable, simply because probably 95% of all other websites out there fail at this.
However, it's also the hardest part of building a website because you really do have to stick to it. I'll be the first to admit that I do not always meet my own publication schedules. Real life sometimes gets in the way, as it has these past few weeks. But I do keep coming back to post new content as often as I can, and that's the most important thing.
Create content that you are passionate about, and be consistent in posting it to your website, and you will be more remarkable than most other websites out there.