All tagged you're doing it wong
In part 1 of this series, we talked about how the one rule for successful content is 'What do you genuinely enjoy making?' In other words, don't try to be something that you're not. Create content that you're passionate about, and you will find people who share that passion.
Today I want to expand on that idea a little more and reveal another secret that Freddie Wong has also hit upon. It is both the single hardest and the single easiest thing about building a website through rich content, and yet it is something that eludes probably 95% of all websites that are setting out to do what you're doing.
Filmmaker Freddie Wong is one of those Internet success stories that really make you sit up and take notice. Manager of Los Angeles-based media production company Overcrank Media, Freddie made a name for himself producing extremely creative short action films, many of which went viral (one of my favorites that always makes me laugh is Fire Hands).
Recently, after exceeding over one million subscribers in one year on his YouTube channel, Freddie wrote an excellent article sharing some of the secrets he learned in his meteoric rise. Over the next few weeks, I'm going to be expanding some of his fantastic points in greater detail. The first concept I want to talk about today is, I think, the best answer I've ever seen to the questions, "What should I write about? What type of content should I post to my website?"