SELF Magazine, which purports to be a "magazine for women that specializes in health, fitness, nutrition, beauty and happiness"(1) asks marathon runner and cancer survivor Monika Allen for permission to use a photo of herself in an article, saying only that they were looking for photos of runners wearing tutus.
Allen, who was recently diagnosed with incurable brain cancer BUT RAN A MARATHON ANYWAY!!! said yes, assuming that her photo would be used in a positive way. SELF Magazine then publishes an article called "The BS Meter" which makes fun of Allen and other runners wearing tutus. Their art department and entire editorial department somehow miss that one of the two women pictured has "DIE TUMOR DIE" emblazoned across her chest.